Publishing Public Argument

In this blog post, I will be publishing my public argument for project 3 as well as filling out the following information regarding it.

Suzor, Nicolas. "Kittens". 5/22/08 via Flickr. Attribution 2.0 Generic License.

Here is the link to my final draft.

1. Mark with an "x" where you feel your target audience currently stands on the issue (before reading/watching/hearing your argument) below:

←------------------------------------x----------------|--------------------------------------------------------->

Strongly                                            Totally neutral                                                    Strongly

agree                                                                                                                          disagree

2. Now mark with an "x" where you feel your target audience should be (after they've read/watched/heard your argument) below:

←--------x--------------------------------------------|--------------------------------------------------------->

Strongly                                            Totally neutral                                                    Strongly

agree                                                                                                                          disagree

3. Check one (and only one) of the argument types below for your public argument:

         _______ My public argument establishes an original pro position on an issue of debate.

         _______ My public argument establishes an original con position on an issue of debate.

         _______ My public argument clarifies the causes for a problem that is being debated.

         ____x___ My public argument proposes a solution for a problem that is being debated.

         _______ My public argument positively evaluate a specific solution or policy under debate (and clearly identifies the idea I'm supporting).

         _______ My public argument openly refutes a specific solution or policy under debate (and clearly identifies the idea I'm refuting).

4. Briefly explain how your public argument doesn’t simply restate information from other sources, but provides original context and insight into the situation:

The debate on hydrofracking never brought up the fact that this wouldn't be an issue if people were more environmentally conscious and conservative of the energy and water they used. My argument is original because it gets down to the root of the problem which is in fact us.

5. Identify the specific rhetorical appeals you believe you've employedi n your public argument below:

Ethical or credibility-establishing appeals

                    _____ Telling personal stories that establish a credible point-of-view

                    _____ Referring to credible sources (established journalism, credentialed experts, etc.)

                    __x___ Employing carefully chosen key words or phrases that demonstrate you are credible (proper terminology, strong but clear vocabulary, etc.)

                    _____ Adopting a tone that is inviting and trustworthy rather than distancing or alienating

                    _____ Arranging visual elements properly (not employing watermarked images, cropping images carefully, avoiding sloppy presentation)

                    _____ Establishing your own public image in an inviting way (using an appropriate images of yourself, if you appear on camera dressing in a warm or friendly or professional manner, appearing against a background that’s welcoming or credibility-establishing)

                    _____ Sharing any personal expertise you may possess about the subject (your identity as a student in your discipline affords you some authority here)

                    __x___ Openly acknowledging counterarguments and refuting them intelligently

                    ___x__ Appealing openly to the values and beliefs shared by the audience (remember that the website/platform/YouTube channel your argument is designed for helps determine the kind of audience who will encounter your piece)

                    _____ Other: 

Emotional appeals

                    _____ Telling personal stories that create an appropriate emotional impact for the debate

                    _____ Telling emotionally compelling narratives drawn from history and/or the current culture

                    ___x__ Employing the repetition of key words or phrases that create an appropriate emotional impact

                    __x___ Employing an appropriate level of formality for the subject matter (through appearance, formatting, style of language, etc.)

                    _____ Appropriate use of humor for subject matter, platform/website, audience

                    ___x__ Use of “shocking” statistics in order to underline a specific point

                    _____ Use of imagery to create an appropriate emotional impact for the debate

                    _____ Employing an attractive color palette that sets an appropriate emotional tone (no clashing or ‘ugly’ colors, no overuse of too many variant colors, etc.)

                    _____ Use of music to create an appropriate emotional impact for the debate

                    _____ Use of sound effects to create an appropriate emotional impact for the debate

                    __x__ Employing an engaging and appropriate tone of voice for the debate

                    _____ Other: 

Logical or rational appeals

                    _____ Using historical records from credible sources in order to establish precedents, trends, or patterns

                    __x___ Using statistics from credible sources in order to establish precedents, trends, or patterns

                    _____ Using interviews from stakeholders that help affirm your stance or position

                    _____ Using expert opinions that help affirm your stance or position

                    _____ Effective organization of elements, images, text, etc.

                    __x___ Clear transitions between different sections of the argument (by using title cards, interstitial music, voiceover, etc.)

                    _____ Crafted sequencing of images/text/content in order to make linear arguments

                    _____ Intentional emphasis on specific images/text/content in order to strengthen argument

                    _____ Careful design of size/color relationships between objects to effectively direct the viewer’s attention/gaze (for visual arguments)

                    _____ Other: